Sentence examples for advertising forecasts from inspiring English sources

ITV made a statutory £1.54 billion loss last year after it was forced to write off £1.6 billion of goodwill associated with acquisitions made in 2000 and 2004 because of reduced advertising forecasts.

By contrast, the advertising forecasts by the nation's big newspaper chains for the rest of the year have often been as cautious as a kiddie ride at an amusement park.

[C9.] Advertising Forecasts Are Lowered The deterioration of the outlook for the economy after the attacks is leading advertising analysts to reassess their estimates for ad spending this year and next.

He recommended this week that shareholders sell their Twitter stock based on an anemic advertising forecast for the company.

"Bob Coen is the unequaled dean of advertising forecasting," said Leland Westerfield, managing director at BMO Capital Markets, "and the benchmark by which all those in advertising, media and finance have gauged their own expectations for the advertising economy".

Barnard said the downgrade in the regional newspapers advertising forecast was not due to the failure to capitalise on events such as the Olympics, adding that there was never an expectation regional press would significantly benefit from an ad boost.

However, ITV's share price rose 8% to 78p in early trading on Thursday as the City shrugged off the gloomy advertising forecast and reacted positively to a strong performance from ITV Studios.

And now for a not-so-negative online advertising forecast: Forrester Research is pegging the U.S. interactive ad market to reach $55 billion over the next five years—meaning marketers will go from spending just 12% of their total ad budgets online this year, to 21% by 2014.

TVB, the non-profit Television Bureau of Advertisers (the trade association of local broadcasters) has just revised it's advertising forecast.

For online advertising, a forecast from eMarketer, a research company in New York, puts the increase in spending at 5percentt next year.

Google UK's total revenues from search and display advertising are forecast to rise 16.6% to £2.9bn this year with a further 14% next year to £3.35bn.