The phrase "advertising exchanges" is correct and usable in written English.
It can be used to refer to platforms or marketplaces where advertisers and publishers can buy and sell advertising space.
Example: "Many companies are turning to advertising exchanges to optimize their ad spending and reach their target audiences more effectively."
Alternatives: "ad marketplaces" or "advertising platforms".
A growing number of websites serve tracking content from third party advertisers, advertising networks, advertising exchanges, advertising data providers, and more.
The market is getting more competitive with the advent of advertising exchanges, which allow advertisers to instantly buy advertising placement across a broad range of Web sites, which pushes down prices that online sites like Yahoo can charge.
Additionally, advertising exchanges, which allow advertisers to buy audiences across the web for pennies on the dollar, have eliminated the economies of scale of an industrialized ad sales team and traditional media audience scale.
PAGE C7 EXCHANGES FOR LEFTOVER AD SPACE As advertising exchanges -- where companies bid to place their online ads on space provided by publishers -- gain popularity, Madison Avenue is borrowing tactics from Wall Street: Traders who analyze advertising now spend their days in front of two computer screens, feeding their systems data and trying to perfect their trading algorithms.
If a media company cannot deliver a unique experience to subscribers or advertisers, it should expect its audience to be commoditized on advertising exchanges, sold for pennies on the dollar across the web.
Batson is leading Rubicon's effort to build a system that matches ad inventory to high bids on ad networks and advertising exchanges, the Nasdaq-like operation in which Web publishers and advertisers buy and sell space.
Right Media runs Yahoo's advertising exchange, allowing advertisers to buy slots on both Yahoo-owned and independent websites that use their Yield Manager service.
They still have room to grow their advertising exchange; she says it works well for advertisers.
Japanese advertising giant Dentsu has acquired London-based online advertising exchange Adjug.
14,791,464 shares The mobile advertising exchange was bought by Twitter in September in an all-shares deal.
The three-year agreement will make the Microsoft Advertising Exchange the exclusive third-party digital advertising exchange for Real Media Group, a division of 24/7 Media, a WPP digital advertising technology company.
