The phrase "advertising estimates" is correct and usable in written English.
It can be used when referring to projected costs or revenues related to advertising campaigns or strategies.
Example: "The advertising estimates for the upcoming campaign suggest a significant increase in brand awareness."
Alternatives: "ad projections" or "marketing forecasts".
Should Veronis Suhler's predictions pan out, by 2004, Internet advertising will exceed consumer magazine advertising, which is projected to reach $16.4 billion; network television advertising, estimated at $19.4 billion; and cable television advertising, a projected $21 billion.
Liberum said: We cut our2016 net advertising estimate to -1.6% (from 1.1% previously) as we reflect the latest comments from media buyers into our forecasts, which suggest a weaker advertising momentum into the fourth quarter.
We cut our2016 net advertising estimate to -1.6% (from 1.1% previously) as we reflect the latest comments from media buyers into our forecasts, which suggest a weaker advertising momentum into the fourth quarter.
Banc of America said the media and entertainment sector is likely to face a tough year in terms of advertising, estimating 5.2% advertising market growth in 2005.
Last week, analysts at Citi Research slashed their advertising revenue estimates for Twitter and downgraded the stock to high risk.
Advertising industry estimates suggest that, between April and August this year, revenue from recruitment advertising at the FT was down by just over 37% year-on-year.
Nielsen Entertainment, the television tracking firm, has started to follow such advertising and estimates this will be a $75 million market in the United States this year and will grow to $1 billion by 2010.
Advertising Age estimates the company's domestic ad budget for Tylenol at $250 million, more than Coca-Cola spends on Coke.
Ad sales across all media will fall as far as 6% this year, Advertising Age estimates, the first drop since 1991.
