The phrase "advertising emotion" is correct and usable in written English.
It can be used in contexts discussing marketing strategies that evoke feelings to influence consumer behavior.
Example: "The campaign was successful because it focused on advertising emotion rather than just the product features."
Alternatives: "emotional marketing" or "emotion-driven advertising".
"When a girl gets through running the gamut of advertising emotion, glowing over silverware, registering delight with new clothes, or sorrow because she failed to read the Lux ads, she's an actress," There are other expressions in advertising art, notably the fierce contempt of the young lady whose escort can't dance like Arthur Murray, but we think that Mr. Powers has the right idea.
Brands and advertising exploit emotion to sell products.
Where he comes from, men don't advertise their emotions.
While football players often pride themselves on their stoicism, the Giants tend to advertise their emotions, the consultants said.
In the earlier era of advertising, appeals to emotion were complemented by reasonable, rational arguments for getting behind the wheel.
Professor Edell's primary research areas are advertising and consumer emotions.
I'm not advertising that suppressing emotions avoiding working through issues is healthy, but when it comes to situations that are already out of ones hands, I've learned that it's best to think about things cosmically.
Next week on an AdWeek panel on emotion in advertising, Virool will announce the winner to a year long campaign to determine the best online advertising video of the year.
In this I explain that when you use emotion in advertising, it works a lot better if you don't make it too obvious.
Nielsen reports on how aligning emotion with advertising is effective.
Professor Edell's publications include the book, Emotion in Advertising: Theoretical and Practical Explorations, and numerous papers in leading academic journals and books.
