"advertising effectiveness" is correct and usable in written English.
You can use it when referring to how successful an advertising campaign is or how much impact it has had. For example, "We conducted a study to evaluate the advertising effectiveness of the new product launch."
In this study, we focus on the click-through rate for the advertising effectiveness to examine the effects of design factors on animated online advertisings.
Results indicate moderate effects of interactivity and vividness on social presence and, indirectly, involvement that in turn have strong effects on traditional advertising effectiveness measures.
However, the academic understanding about advertising effectiveness when media multitasking with SNSs remains nonexistent.
Product integration level also has a direct impact on advertising effectiveness.
Viewers reported higher perceived advertising effectiveness toward tourism photographs that included text in the known language.
The issue of product integration has not been sufficiently researched in the online advertising effectiveness literature.
Implications of these findings for inference-persuasion research, advertising effectiveness, and future research are discussed.
Much of the research measuring advertising effectiveness relies on verbal responses to questions about what consumers think and feel.
This report can make a strong claim to be the most important contribution to understanding advertising effectiveness of recent years.
Behavioral data revealed higher advertising effectiveness for negative mood conditions, because of higher elaboration of product information.
As a conceptual foundation, the study introduces the multistep model of the impact of interactivity on advertising effectiveness.
