The phrase "advertising ecosystem" is correct and usable in written English.
It can be used to describe the interconnected network of various entities and processes involved in the advertising industry.
Example: "Understanding the advertising ecosystem is crucial for marketers to effectively reach their target audience."
Alternatives: "advertising landscape" or "advertising environment".
At root is an intrinsically toxic relationship between the three parties to the advertising ecosystem: advertisers, publishers and readers.
Burke suggested that the reason for the revamp is feedback from advertisers who say that the display advertising ecosystem has become "overgrown" and needs to be "consolidated and cleaned up".
"With our scale in audio advertising and AdsWizz's tech expertise, we will create the largest digital audio advertising ecosystem, better serving global publishers and advertisers — while improving Pandora's own monetization capabilities".
Companies like AppNexus are vital in an advertising ecosystem where companies are anxious about their logos appearing alongside controversial speech.
"Google arguably is at the center of the online advertising ecosystem," said Roger Lee, a general partner at Battery Ventures, a prominent venture capital firm.
But some industry executives involved in the negotiations have questioned the agenda of privacy advocates, saying their efforts threaten to undermine an advertising ecosystem that fuels free online products and services.
Both Apple and Google have developed in-dash systems (CarPlay and Android Auto, respectively) that advertise consistent ecosystems to what you're already running on your phone.
"The acquisition, to us, is a key step toward executing our long-term vision to build the leading advertising and publisher ecosystem both on and off the Yahoo network," Terry S. Semel, Yahoo's chief executive, said in an interview.
As highlighted in other works (e.g., [8]), we expect that while there will be hundreds of domains, there will only be a small subset of core sources representing the giants in the online advertising and analytics ecosystem.
Running a new SVOD service while seeking marketing channels to reach potential subscribers at scale puts me in the unique position of being on both sides of an evolution in video consumption with significant consequence for the advertising and marketing ecosystem.
We've learned if you want a healthy ecosystem of advertising, you need advertisers, and we have hundreds of thousands of it.
