The phrase "advertising cycle" is correct and usable in written English.
It can be used to describe the recurring phases or stages involved in advertising campaigns, such as planning, execution, and evaluation.
Example: "Understanding the advertising cycle is crucial for marketers to optimize their strategies and improve campaign effectiveness."
Alternatives: "advertising process" or "advertising lifecycle".
The bottom line: reports of the death of the traditional advertising cycle may be much exaggerated.
"We believe there's room for growth as we're buying it as the advertising cycle starts to pick up".
The spokesperson explained that Protein World had taken out a three week advertising "cycle" which was due to end tomorrow.
Though heavily exposed to the advertising cycle, its mixed bag of assets has helped to cushion the blow.
The challenge for Norman and Crozier is to find ways of hedging against the advertising cycle, which is closely linked to GDP.
But he attributed most of the decline to the agency's advertising cycle, which peaks in the summer, rather than the impact of lower prices.
"Adblocking is the clearest signal for consumers that the advertising innovation cycle, that I think the entire industry got lazy on, needs to improve dramatically," he says.
"We have seen the peak of an extraordinary advertising expenditure cycle," said John Perriss, chairman and chief executive at Zenith Media in London, referring to the strong results this year fueled by the Olympics, elections and dot-coms.
Those groups include Crossroads GPS, founded by Karl Rove, and others funded by the Koch brothers and the U.S. Chamber of Commerce, which alone intends to spend over $50 million on pro-Republican advertising this cycle, all secretly funded by corporations.
"It is wilfully cruel to say that their problems can be solved by advertising bans and cycle lanes," says O'Rahilly.
The manufacturer determines its wholesale price, advertising investment, replenishment cycles for the raw materials and finished product, and backorder quantity to maximize the profit.
