Under the former condition, common peripheral advertising cues, similarity primes, portrayals of core products, and common peripheral design cues increase evaluations of extension products when the brand is evaluated favorably.
As reputation researcher Graeme Trayner wrote this year, we cannot ignore how reputation is often formed by fleeting impressions, hearsay, advertising cues, mental shortcuts, intuition, what the crowd thinks and long-term associations.
The results of structural equation modeling (SEM) indicate that while web advertising visual cues influence consumers' purchasing intention through advertising attitudes and brand attitudes, they do not have direct effects on purchasing intention.
Further results on the moderating role of gender suggest that web advertising visual cues have direct effect on consumers' purchasing intention for male groups but not for female groups.
Voice pitch indicates a woman's average oestrogen levels and so might be a cue advertising her health and fertility.
The handmade has risen back to the surface of consumer culture, with luxury goods brands deciding that craftsmanship is the key to our wallets – cue advertising campaign featuring a man in a leather apron and a soft-focus close-up of his tools.
The result that males discriminated between individual social partners presented at 60 p but not at 15 p or 30 p provides some evidence that, for courting pigeons, the cues advertising quality and promoting preferential responding lie somewhere around the order of 30 Hz (thereby requiring 60 p IPR to represent the motion).
Dozens of other companies have also redesigned advertising campaigns around habitual cues.
He takes his cues from advertising, the Coke commercial with the two kids and the dog.
Let's close the bedroom door and find the courage to think without the cues of advertising.
Social scientists have learned that there is power in tying certain behaviors to habitual cues through relentless advertising.
