"It's a strong story that fits into advertising conversations about engagement, about passion points," he said.
If Nutt is even half-serious about "cold-blooded lies" then the test won't be acrimony at the press club, it will be how seriously the Coalition ponies up to the truth-in-political-advertising conversation we are about to have through JSCEM.
Since the early days of online advertising, no conversation about the state of the industry, or the plight of digital publishers specifically, has been complete without a reference to monetization.
In his letter announcing Comey's dismissal, Trump made a point of advertising these conversations with Comey, noting, "I greatly appreciate you informing me, on three separate occasions, that I am not under investigation".
All my friends seemed to be dropping snippets of advertising copy into their conversation, short messages from their sponsors.
"We want that same type of innovation and energy," Mr. Sabnis said, to "shift the conversation from advertising to cultural relevance".
2. Once you're aware of how rhetorical questions work, you'll start to see them everywhere — in literature, in advertising, even in ordinary conversation.
"Part of this is really about starting a conversation about advertising," said Ronda Carnegie, the head of global partnerships for TED, a conference originally known as Technology, Entertainment and Design.
The hottest fight in social media right now is between Twitter and Facebook over which platform is a better host for online conversation — and advertising — around live television shows.
In the press release, Hasker said the new rating could be used by advertisers who "create integrated ad campaigns that combine paid and earned media [i.e. advertising versus organic social conversation around a show or campaign]." But he told me that's just one of three likely customer groups.
You walk into a sophisticated brand or into an advertising agency, and the conversation [is sophisticated] You go straight down to: "Ah, so you're doing a programmatic campaign, you can augment that with some linear optimized data… they understand it".
