The phrase "advertising concept" is correct and usable in written English.
It can be used when discussing ideas or strategies related to advertising campaigns or marketing initiatives.
Example: "The advertising concept we developed focuses on engaging the target audience through interactive social media content."
Alternatives: "marketing idea" or "promotional strategy".
Mr. Getz said the imagery went well with the advertising concept, which he would describe only as "something surreal".
In a future class, students "pitch" their commercial to the rest of the class, as if presenting the advertising concept to company executives.
ONE recent afternoon, Ken Braun put the finishing touches on an advertising concept board approved several days earlier by Arthur Stern, his client.
So Ms. Sanna and her business partner, Terrie Koles, started the Sensory Safari, a collage-building exercise in which participants create collages based on their feelings about a brand, a product or an advertising concept.
Speiser believes that controlled sponsorship of a legally sanctioned online contest, be it karaoke, short films, photo essays… all of which the Bix engine supports, is a powerful brand advertising concept.
I was attending advertising concept courses at the School of Visual Arts in the mid-1980s, so I had access to the One Show Awards annuals.
This drive for authentic engagement has sparked creative advertising concepts and campaigns across a range of sectors.
Mr. Baim said that while agencies typically circulate a client brief to a few copywriters and an art director to generate advertising concepts, at Virtue, he confers with any number of Vice's 480 international employees, most on the content rather than the business side.
So marketers continue to try and improve upon Internet advertising concepts to make better use of the medium.
But Knittle admits that Benetton's advertising concepts stressed "brand image" rather than the "product's specificity"–the performance and styling details all-important to skiers.
David Vinjamuri, the author of "Accidental Branding" and an adjunct professor of marketing at New York University, said that in advertising "the concept of honest labor has always been connected to blue-collar work, and Lands' End is trying to translate it to white-collar work" in the new campaign.
