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Weakness in the automotive sector trickles down to advertising-supported companies; automakers represent the largest advertising category for TV networks.
"[Insurance] is in one of the most competitive industries in terms of marketing," says Edward Gold, State Farm's Advertising Director,"we were in a $500 million dollar advertising category just 15 years ago, now it's closer to $4 billion!
"A national news weekly had one basic advertising category that it's drawing from: national advertisers," he said.
Marketing company ThriveHive won in the marketing and advertising category.
Video advertising company Pixability won in the marketing and advertising category.
An online group becomes formally classified when it comprises an advertising category.
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Other new advertising categories include athletic apparel, finance and automotive.
High-end advertising was one of the few strong advertising categories earlier in the year.
Verizon uses its customer tags to put subscribers into advertising categories, among other things.
Finance is in the top five of ITV's advertising categories (around 7% of 2010 advertising revenues).
Some other display advertising categories, like automotive and real-estate, are showing continued strength for newspapers across the country.
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