The phrase "advertising capability" is correct and usable in written English.
You can use it when discussing the ability or potential of a person, organization, or system to perform advertising tasks or functions.
Example: "Our new software enhances our advertising capability, allowing us to reach a wider audience more effectively."
Alternatives: "advertising potential" or "advertising proficiency."
A LEADING marketer of consumer electronics is adding an advertising capability to its Internet-connected televisions through an agreement with a video advertising technology company.
The move is a worrying one for developers, and follows a similar filing at the end of March by another Texas-based company, H-W Technology, which asserted a patent on an "internet phone with search and advertising capability".
"One of the key benefits of putting these two companies together is to stand up a new advertising capability," Stephenson said this week at a conference hosted by the New York Times.
Tools like Mosaic, which allow you to serve a user in a precise location, have made this type of advertising capability an incredibly valuable asset to B2Cs looking to reach a user on mobile.
For Clear Channel, the promotion is partly an advertisement for itself and its broad advertising capabilities; the company used a similar "roadblock" strategy when announcing its iHeartRadio concert last summer, and over the last year it has linked dozens of stations to promote new songs by Lady Gaga and Rihanna.
Microsoft, too, is interested in Yahoo's advertising capabilities.
And new technology will bolster the advertising capabilities of traditional media like television, backers say.
Michael Kors, for example, was the first brand to use Instagram's video advertising capabilities in the UK, releasing a series of video clips for its new footwear collection.
Our recent acquisition of Unruly, and our ongoing collaboration with colleagues at Storyful, further bolsters our position and will play a big role in how we supercharge our digital advertising capabilities".
Beyond its core search and advertising capabilities, the company has embarked on ventures involving online productivity, blogging, radio and television advertising, online payments, social networks, mobile phone operating systems, and many more information domains.
Many advertising firms, for example, are leveraging their design and advertising capabilities to build Web sites.
