The phrase "advertising capabilities" is correct and usable in written English.
You can use it when discussing the features or functions related to advertising, particularly in a business or marketing context.
Example: "Our new software offers advanced advertising capabilities that can help businesses reach their target audience more effectively."
Alternatives: "advertising features" or "advertising functions".
For Clear Channel, the promotion is partly an advertisement for itself and its broad advertising capabilities; the company used a similar "roadblock" strategy when announcing its iHeartRadio concert last summer, and over the last year it has linked dozens of stations to promote new songs by Lady Gaga and Rihanna.
Microsoft, too, is interested in Yahoo's advertising capabilities.
And new technology will bolster the advertising capabilities of traditional media like television, backers say.
Michael Kors, for example, was the first brand to use Instagram's video advertising capabilities in the UK, releasing a series of video clips for its new footwear collection.
Our recent acquisition of Unruly, and our ongoing collaboration with colleagues at Storyful, further bolsters our position and will play a big role in how we supercharge our digital advertising capabilities".
Beyond its core search and advertising capabilities, the company has embarked on ventures involving online productivity, blogging, radio and television advertising, online payments, social networks, mobile phone operating systems, and many more information domains.
A LEADING marketer of consumer electronics is adding an advertising capability to its Internet-connected televisions through an agreement with a video advertising technology company.
The move is a worrying one for developers, and follows a similar filing at the end of March by another Texas-based company, H-W Technology, which asserted a patent on an "internet phone with search and advertising capability".
"One of the key benefits of putting these two companies together is to stand up a new advertising capability," Stephenson said this week at a conference hosted by the New York Times.
Tools like Mosaic, which allow you to serve a user in a precise location, have made this type of advertising capability an incredibly valuable asset to B2Cs looking to reach a user on mobile.
Mr. Battista, who was named Time Inc.'s chief executive last year, and the new chief operating officer, Jen Wong, embarked on an aggressive strategy to increase digital revenue, including enhancing advertising technology capabilities and offering customers paid services, such as insurance for pets and a food and wine club.
