The phrase "advertising analytics" is correct and usable in written English.
It can be used when discussing the analysis of data related to advertising campaigns and their effectiveness.
Example: "The marketing team utilized advertising analytics to measure the success of their latest campaign."
Alternatives: "ad performance analysis" or "marketing data analysis".
Adometry is today launching an integrated online advertising analytics suite designed to help advertisers verify, measure and optimize campaign performance across a variety of ad networks, publishers and media properties.
That kicked off in February with the launch of an advertising API so that larger advertisers can better manage their campaigns on Twitter; an improved advertising analytics dashboard; and Google AdWords-style keyword targeting (TC coverage here, here and here).
TV advertising analytics provider iSpot.tv wants to become the default platform for advertisers who want to get a better view of how their ads are doing on Twitter and Facebook.
Mr. Shimmel had been executive vice president for Nielsen media and advertising analytics at Nielsen, New York.
A list of affected apps and instructions for deleting them can be found on the website of Oracle's advertising analytics subsidiary, Moat.
Wes Nichols is a cofounder and CEO of MarketShare and the author of the March 2013 Harvard Business Review article Advertising Analytics 2.0.
At another early Pillar customer, Web-advertising analytics company I/Pro in San Francisco, chief technologist Christopher Butler waves away the racks of storage from NetApp and Sun Microsystems he'll soon lose.
Google offers an advertising and analytics platform to help enterprise marketers better understand their customers and make smarter, faster decisions.
Just a few minutes surfing the web can result in a string of company names, products and services unknown outside of the worlds of online advertising and analytics.
If you invest in any online advertising, your analytics will also help determine your ROI (return of investment) and whether it's working or not.
These trackers vary in their features and purpose, but are primarily utilized for targeted advertising, behavioral analytics, and location tracking, according to the Privacy Lab.
