Think of it as a mini site-within-a site where advertisers can showcase their best content and social media feeds.
Exceptions to the 180-day policy may include, for example, a Facebook page created by an advertiser that showcases certain user information, Egan said.
And major advertisers like VH1 and CBS, which bought an eight-page insert showcasing its new fall programming, are returning.
Zillow and Yahoo Real Estate will be coordinating sales efforts for the advertising network, so that advertisers who buy Showcase Ads or Featured Listings on either site will automatically have those placed on both Yahoo Real Estate and Zillow.
But then, he said, "I started exploring the artwork idea," after local advertisers rejected his overtures to showcase their brands that way.
Disney recently picked Ms. McClain to showcase at an important advertiser presentation in New York.
The service promises to showcase independent music artists and offers advertisers "in-scene" advertising.
In this case, the chief objective is to showcase furnishings and appliances from advertisers like Sony, Bang & Olufsen and Joseph Abboud.
IGN is also teaming up with several of its Web advertisers on two showcases, one at the Hard Rock and another at a local sports bar, to promote their sponsors' products and hold panels and autograph signings.
Despite advertisers appearing to cool their enthusiasm for the service, Noto said the company still believed that "Twitter is the best place to drive brand perception and we're continuing to showcase our unique value proposition for advertisers".
The attraction is that "advertisers can take advantage of the opportunity to showcase products in real-life situations," said Dan Longest, senior vice president for integrated marketing and promotion at the ABC television network division of ABC in New York.
