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Greater fragmentation means greater advertiser inefficiency, which means online advertiser spend doesn't reach its full potential.
Comparing advertiser spend on iOS vs. Android tablets, iPads received 97% of spend.
Anyone can search for and filter ads, viewing them by candidate name or advertiser, spend, the dates the ads were live, impressions and type.
Stats from US search engine marketing firm Efficient Frontier shows that the European market, where Google dominates, showed very strong growth in February 2008, with advertiser spend on Google in the UK up 69% and more than 100% in the rest of Europe.
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The government is Britain's biggest advertiser, spending around £270m each year through the Central Office of Information COII).
It is also a big advertiser, spending $700 million a year, according to Mr. Ballmer.
General Motors remained the largest American advertiser, spending almost $2.9 billion in 1999, up 35.6percentt from $2.1 billion in 1998.
General Motors was the leading auto advertiser, spending $479.6 million in the first quarter, down 25.8percentt from $646.8 million in the first quarter of 2000.
One of Saatchi & Saatchi's clients is Procter & Gamble, a giant soap and food company that is the world's largest advertiser, spending $5.34 billion worldwide in 1995.
General Motors, the second-biggest advertiser, spent $110.5 million online, or 2.5percentt of its $4.35 billion total, according to TNS, which does not include search ads in its figures.
"There's unnatural price pressure - often, if the advertiser spends just a little bit more, the quality goes up, the effective pricing goes down".
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