Wetpaint typically offers advertisers space on a few Web sites with a few hundred thousand visitors.
But isn't that in essence what The New York Times does with the work of its movie, drama and book critics when it sells advertisers space to reprint in boldface type what was originally published in The Times in its news columns?
Instead advertisers often rent advertising space by the day, so they can go to websites and check that their ads appear.
The graph below sums up the sector's dire situation (a US view that mostly applies to other mature markets): For 2014, planet remains badly aligned: - There is nothing is sight to correct the huge imbalance between the supply of digital advertising space and advertisers' demand.
Project Devil allows advertisers to have all the advertising spaces on a Web page for themselves.
On another level, advertisers occupy space in our minds, with their jingles and slogans.
The longer they stay, the more likely they are to make purchases and the more E*Trade can charge advertisers for space.
"Google says they can bring us thousands of small advertisers for space we would otherwise fill with house ads, and we say 'Great.' " Newspapers have long tried ways to develop standby advertisers willing to fill unused space at a discount.
Advertisers buy space on media channels based on the demographic data of its audience.
Advertisers buy space based on the number of readers (read subscribers), so ultimately journals make money by selling subscriptions.
