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"I'm looking at it from the advertiser perspective," said Lisa McCarthy, senior vice president for Viacom Plus in New York, "even though they're not paying me, Viacom is".
With 50 million registered accounts worldwide, the network "offers a great deal of scale that is terrific from an advertiser perspective," said Eric Berger, Sony Pictures Television's senior vice president for digital networks.
"Yes, I mean, I guess — let me try to just explain to it from the advertiser perspective.
But, from an advertiser perspective, that "20 times as many searches" statistic tossed around today is going to be more conservative.
"With many years of experience on mobile both from the publisher and the advertiser perspective, we identified a gap between the amount of time user spend on mobile and the quality of advertising solutions.
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"From the advertisers' perspective, they don't want to take the money off the table right now," Mr. Sapienza said.
Therefore, from an advertisers' perspective, a Tweet is much more likely to be valuable than a Facebook share.
From the advertisers' perspective, the closer we get to what's a 30-second spot [on TV], the closer we get to that sort of standard, will certainly help drive ad revenue.
I logged into my Adwords account to see how the new feature worked from an advertisers perspective to find that it's not available to me, or the billions of other people living outside of the United States.
If you consider the fact that there are approximately 1.5 billion Muslims on the planet, of which nearly 150 million can be found online, it amazes me that there aren't more companies who target this vast amount of eyeballs (and wallets) whether it's from a publisher or an advertisers' perspective.
But given how erratic this year's schedule has been due to the lingering effects of the writers' strike, there may wind up being a bit of an asterisk next to May, 2008 from the advertisers' perspectives.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com