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One, MTV, had by far the biggest sales to shampoo advertisers, based on its young audience.
The sites seem desirable to advertisers based on the traffic they receive.
MTV Networks wants to attract more advertisers based on the success of these experiments.
Pay-for-placement search engines are paid by advertisers based on the number of users who search for predefined topics and then actually go to the advertisers' sites.
Publishers, in print and online, have long sold space to advertisers based on the perceived value of the publisher's audience.
He added that revenue that was not derived from the PGA Tour's sponsors was sold to advertisers based on ratings.
It's a developer-oriented attention magnet that makes its money from advertisers based on the strength of its users' data.
"The depth and breadth of the combined business would be a win for audiences, and also enable us to create innovative solutions for advertisers based on the best of both of us," Tong said.
Fraser Riddell, global chief business development officer at MediaCom Worldwide, New York, part of the GroupM unit of WPP, was named global chief client officer, leading a new division, named MediaCom Beyond Borders, that will specialize in working for international advertisers based in the United States.
Unlike broadcast networks, which charge advertisers based on show ratings, HBO relies on monthly subscriber fees to pay its bills.
Plus, Rewind will offer users rewards from brands and advertisers based on their past activities.
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