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Resonate is an ad network, which that means it signs up advertisers, along with publishers like Frommers.com and BobVila.com, and matches advertisements with specific sites, taking a cut of what publishers charge the advertisers.
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Because these companies control what advertisements get matched with specific content, such as postings made by the Islamic State, the lawsuit argues that they are no longer just hosting content but actually creating it.
Interim Healthcare, a national healthcare agency, posted an Oct. 15 advertisement in the Rockland Pennysaver with specific qualifications on the type of nurses needed to fulfill an LPN.
But she, too, has aimed specific advertisements at specific states or groups.
The new service is intended to expand NetZero's ability to aim advertisements at specific groups.
Promoting online engagement with brands is a key component of Facebook's business model, in which it uses key information - such as age, gender and location - to target certain advertisements at specific recipients.
Until recently, Church-run magazines carried matrimonial advertisements containing specific caste references.
Many of the videos analysed were, in effect, advertisements for specific alcohol brands which were either used or mentioned in lyrics by artists with apparent financial associations with these products.
Only 39% of advertisements gave specific engine capacity values (Table 3).
Only 3% of advertisements gave specific values for fuel efficiency (either L/100 km or km per tank of fuel), with the average fuel efficiency value of this selection of advertised cars being 5.7 L/100 km (Table 3).
Advertisement publishing rules can be created to match advertisements with similar keywords in the VoD clips to describe which advertisements should be associated with each clip.
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