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In his book Ogilvy on Advertising, David Ogilvy says, "All my experience says that for a great many products, long copy sells more than short... advertisements with long copy convey the impression that you have something important to say, whether people read the copy or not".
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A1 Clark Readies Television Ads Gen . Wesley K. Clarks campaign is set to broadcast the first of its television advertisements with a minute-long spot that highlights his combat record and his term as the NATO supreme allied commander.
Advertisements with busty models have long replaced posters of square-jawed women scything wheat.
Music has long been associated with long drives and used in car advertisements to add to the thrill of the ride.
The Internet has long promised this kind of one-to-one marketing, but it has often been difficult for advertisers to customize display advertisements with a broad reach.
Stick with long sleeves.
Same with long hair.
Cook with long sleeves.
Ride with long stirrups.
Short with long legs.
Stick with long layers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com