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The Internet has long promised this kind of one-to-one marketing, but it has often been difficult for advertisers to customize display advertisements with a broad reach.
Up to now, Affectiva has been working largely with the advertising industry to develop tools to measure the effectiveness of advertisements, with a product it calls Affdex.
P2P advertising services should send promotional messages to their preferred audience by associating advertisements with a set of keywords and network characteristics.
But take all those hospital advertisements with a grain of salt.
Already, he has broadcast a barrage of television advertisements with a variety of messages, and more are to come.
Since Mr. Kerry accepted the Democratic nomination for president, Mr. Bush's campaign has shown advertisements with a more positive tenor than those of the spring.
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For his part, Mr. Bennett -- who has featured himself in campaign advertisements with an actual bulldog -- said he has unfairly become the target of the governor, who Mr. Bennett said is keeping an "enemies list" of prominent Republicans.
On the plus side for publishers: "almost half of tablet owners said they liked advertisements with an interactive component and indicated they were more likely to use a tablet ad to make a purchase".
A brand broadcasts the opportunity on social media or an advertisement with a URL.
Malaysia Airlines on Thursday ran a full-page condolence advertisement with a black background in a major newspaper.
Mr. Johnson ran an advertisement with a testimonial from a Republican governor -- Jim Edgar, who preceded Mr. Ryan in office.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com