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Apple introduced iAds, which were advertisements that would appear within apps for the iPhone, iPod Touch, and iPad.
In April 2010 Twitter unveiled "Promoted Tweets"—advertisements that would appear in search results—as its intended primary revenue source.
In truth, Mr. McCain's campaign often does not buy the television time to actually run the advertisements (that would be too old school).
The Navy and Marines wanted advertisements that would run seamlessly from nightly news reports, Adm. Stephen Pietropaoli, the Navy's chief spokesman, said.
Mr. Woodhouse said the group was in the process of raising money for television advertisements that would pressure local lawmakers to support the plan.
Susie Tompkins Buell, the founder of the Esprit clothing company, is considering paying for advertisements that would deliver a harder punch than the bland, uplifting advertisements the Clinton campaign is running.
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While he said he has never been asked by a client to include sounds in an advertisement that would mimic a ringing cellphone, he thinks the increasing use of high-pitched, electronic tones is very much by design.
"Whenever I do Negative Space as public billboards, I think of them as temporarily negating or erasing an advertisement that would otherwise be there," Thomson remarks, suggesting an erasure of the billboard itself.
The publication noted that Sony would save money on the advertisements that it would have run in the days leading up to the film's release – a seemingly meagre compensation in the circumstances.
Mr. Obama, for example, has been claiming in speeches and advertisements that Mr. McCain would cut $882 billion in Medicare benefits to pay for his health plan.
Lynn Rattigan at the campaign's corporate backer, consultancy firm EY, said out-of-date employers were missing out on a huge pool of experienced workers simply because they failed to mention on their job advertisements that they would be open to flexibility.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com