The advertisements, produced in-house, portray Republicans and the health insurance industry as roadblocks to a health care overhaul.
That is reflected in commercials produced by the HBO division of AOL Time Warner and complementary print advertisements produced by Margeotes/Fertitta & Partners in New York, part of the Maxxcom division of the MDC Corporation.
"Defendants repeat these false and misleading representations throughout their marketing, including in video advertisements produced for their websites and YouTube Channel," states the lawsuit, which is filed in U.S. District Court for the Western District of Wisconsin.
Manhunt, for example, has recently run advertisements, produced by the Gay Men's Health Crisis in New York, warning about the dangers of crystal methamphetamine use.
Already some advertisements are produced in multiple versions, with people of different ethnicities, genders and ages, for use in different markets; it's not uncommon in the Asian market.
The advertisement was produced in a 30-second version and an uncut version lasting over a minute.
Gay rights groups say the advertisement, produced by Chris Mottolas of Philadelphia, appears to be the first by any statewide candidate to mention gay issues in a positive way.
A camera with a lower resolution number, like 640 pixels by 480 lines (often referred to as just 640 x 480 in advertisements), produces a total of 307,200 pixels to display each picture.
A phone call to the toll-free number listed in the advertisement produced only a recorded voice that said the number had been disconnected.
One statement, for example, says it was produced in 2004, but advertisements on the bottom of the document bear a 2010 date.
Mr. Kerik said the advertisements would be produced largely in-house.
