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Most participants contacted the researchers in response to email or listserv advertisements of the study (117/172).
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Location of the advertisement of the study can be customised.
Questions addressing relevant concepts (knowledge, practice, attitudes, beliefs and advertisements) of the present study were extracted from the previously validated questionnaires [ 1, 2, 18, 19].
Seventy-two percent of advertisements during the study period were acted (Table 4).
Questions addressing relevant concepts (knowledge, practice, attitudes, beliefs and advertisement) of the present study were extracted from the previously validated questionnaire.
The majority of subjects were not aware of the advertisements about the study that appeared on the local TV or newspapers.
Following the publication of the advertisements, the study centre received a rush of phone calls, many of which were from obviously ineligible callers who wanted to comment on the study rather than enquire about participation.
With regard to frequency of advertisement messages, the study findings show that although Nigerian newspapers carry more HIV/AIDS activity advertisement messages than HIV/AIDS cognitive advertisement messages in their coverage of HIV/AIDS issues, the difference is not statistically significant.
Potential subjects responding to study advertisements receive an explanation of the study and are screened via telephone using a brief questionnaire focused on inclusion and exclusion criteria.
We also identified 136 advertisements linked to the aim of the study.
Study of the intensity of advertising and exposure to different types of advertisement using data on population-level exposure to advertisements shown during the study period.
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