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But even in the deepest of winters like this one, which has seen the sea freeze and snow cover the moors, many spend time gazing at advertisements in real estate office windows, dreaming about a rose-wreathed house by the sea.
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For example, Banana Republic can push advertisements in real-time to customers who have downloaded the Banana Republic mobile app.
The news comes as McDonald's Canada's attempts to win customers with a more transparent approach, which now includes a video explaining why its burgers look different in advertisements than in real life.
He added that lenders who specialize in such loans can also be found on the Internet and through advertisements in the real estate sections of many newspapers.
When Google Glass was first announced last year, virtual reality experts noted that prototype versions of similar wearable computers had taken advertisements in the real world and replaced them with virtual ads.
The next product that will come – if it comes at all – will be a way to "Like" physical advertisements in the real world to gain a reward of nutrient slurry from a Facebook-branded Camelbak.
Nothing, not even the advertisements, was set in real type — quite a labor-intensive achievement.
Globally, expenditure on food advertisements has almost doubled in real terms since 1980 ($512 billion in 1980 compared to $216 billion in 2004) (Hawkes, 2006).
Paparo explained that by working with Beeswax, "Foursquare supplies the data, but they use my pipes and my server to find the advertisements to buy in real-time".
The Marilyn Monroe and Nicki Minaj costumes all have something in common: the model's presentation in the advertisement matches the celebrity's presentation in real life.
Information for tourists delivered via phones could be updated in real time and could contain advertisements.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com