For the first time, Google would be able to "close the loop" from advertisement exposure to consumer spending, like they were already able to do on the web, and thereby address much more of the advertising market.
We conducted separate analyses to examine the associations of legislation with SHS exposure and advertisement exposure using multiple logistic regression models.
Media coverage and other advertisement exposure may prime potential participants to be receptive to enrolling in a research project, so that even though their recruitment is attributed to direct approach in physicians' offices, the media heightening awareness of the study was likely influential.
Exposure to tobacco and non-tobacco advertisements was measured at baseline with images of six tobacco and eight non-tobacco advertisements; students indicated the number of times they had seen each ad and the sum score over all advertisements was used to represent inter-individual differences in the amount of advertising exposure.
Little is known about marijuana advertising exposure among users in the U.S. We examined the prevalence of advertising exposure among young adult marijuana users through traditional and new media, and identified characteristics associated with seeking advertisements.
So this article cannot rule out the effect of awareness to advertising on exposure to advertisements.
Study of the intensity of advertising and exposure to different types of advertisement using data on population-level exposure to advertisements shown during the study period.
In addition to the paid advertisements, mass media exposure was achieved at no cost to the study through interviews given by the PI on four local television and two local radio stations, as well as numerous articles, interviews, and news features carried in local newspapers.
For simplicity, the unbranded NIKE image is hereafter referred to as the exposure advertisement, and the control as the neutral advertisement.
Twenty grade 7 to 11 classrooms from two schools were allocated to receive either the exposure advertisement (10 classes, 205 students) or a neutral version of the ad (10 classes, 192 students).
Exposure to printed advertisements was also lower than radio program exposure, with approximately 47% having seen an advertisement about reproductive health or HIV/AIDS.
