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The campaign also includes print advertisements, content on a section of a Web site (chiccousa.com/timessquare), online ads, outreach through so-called mom bloggers and a presence in social media like Facebook and Twitter.
It is supported solely by U.S. government funds and does not accept paid advertisements, content, or links in any form.
Unlike advertisements, content that is placed on authority domains remains online 'forever' and can continuously market a product and authoritatively position your brand.
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We ultimately create a matrix whose rows and columns correspond to the advertisements contents and their associated 4-grams, respectively.
Finally for each advertisement content, 3 elements with the column numbers associated with the top elements are chosen.
Since the Kolmogorov complexity is not computable, we approximate the complexity of an advertisement content by first removing stop words and then computing entropy of the content [25].
We set (n=4) and use the range of (4,4) to compute normalized n-grams (using TF-IDF) of each advertisement content.
A close investigation of all job advertisements also reveals no systematic differences in job openings between foreign and local companies in terms of qualification, job title, and advertisement content.
As only a single person (AM) classified the advertisement content, a validation study using another person was conducted (see the acknowledgements).
However, none of the parent studies mentioned the sub-themes 'specifically targeting hard-to-reach groups' and 'offering multiple 'soft' entry points', and only one study reported on 'multichannel promotion' and one study on 'effective advertisement content'.
For example, when a user touches an advertisement device with one hand while holding a PDA in the other hand, the touch is detected by the advertisement device and the device sends advertisement contents.
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