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A study was rated as exaggerating efficacy if the statement from the advertisement mentioned a higher effect size that did not correspond with the effect size in the original study.
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Fifteen (13.3%) advertisements mentioned that there was no PBS brand price premium for the advertised agent.
Percentages add to more than 100% because many advertisements mentioned more than one drug class.
Three advertisements mentioned a 95% confidence interval without providing the interval boundaries or stating whether or not the results were actually statistically significant.
Another retailer sells two versions of the flag listed as Chicago Cubs Win W Flag and Chicago Cubs Win Flag, yet its advertisements mentions celebrating a Cub win with the Chicago Cubs White "W" Flag.
But it hadn't run advertisements mentioning specific members of Congress, nor did its affiliated group, the Coalition to Protect Patient Rights.
We extracted proportions of advertisements mentioning relative risk reduction (RRR), absolute risk reduction (ARR) and number needed to treat (NNT).
These advertisements mention a condition and suggest viewers or readers 'ask your doctor' about available treatments but do not mention any brands [5].
b The category "Other 4WD and AWD" included all relevant vehicles where the advertisements mention they are either 4WD or AWD capable (and excluded all SUVs as defined above).
Just a third of voters recalled seeing an advertisement mentioning guns.
The newspaper advertisement also mentioned that compensation would be provided and that the study was not a treatment program.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com