The phrase "advertised instead" is correct and usable in written English.
It can be used when discussing a situation where something was promoted or presented as an alternative to something else.
Example: "The new product was advertised instead of the older model, highlighting its advanced features."
Alternatives: "promoted in place of" or "marketed as an alternative to".
The company never advertised, instead investing in Acne Paper, a twice-yearly publication that doesn't mention its men's and women's collections at all.
In an era when most raves were dubbed "undergrounds," the show was heavily advertised instead of relying on word-of-mouth, and took place in an above-board venue rather than a janky warehouse making it one of Los Angeles' most visible parties at the time.
She has never advertised, relying instead on word of mouth, and women seeing how good she looks.
They made Transformers the subject of a comic book, and then advertised that instead to create awareness of the Transformers brand: there were no guidelines for commercials for comic books, because comic books never advertised on television.
The set included a fully stocked bar manned by an Afro-wigged bartender, flashing "Applause" signs and a neon banner that could have advertised hamburgers instead of the band.
"I'd like to get back to the business of advertising instead of testifying".
"But I really wanted to be a filmmaker, although I ended up in advertising instead".
He also shunned traditional advertising, instead creating one of the first truly interactive automotive Web sites.
To brewers, the bill sidesteps the problems associated with drinking by censoring free speech in advertising instead.
This assumes the availability of unlimited advertising dollars, a notion that is increasingly ridiculed.Linden Lab does not sell advertising; instead it is a virtual property company.
The Japanese car-maker has decided to curtail the deal two years early and plough its budget into traditional advertising instead.
