But critics disagree, arguing that there is no public benefit in advertising hard liquor on the airwaves.
But being totally open will make profiting from advertising very hard.
And the advertising formula: hard work to counter the recessionary downturn.
In the last week, other big media companies have reported earnings, including CBS and Viacom, and virtually all have ratcheted down expectations based on the slumping economy, which has hit advertising particularly hard.
Unsurprisingly though, even though we'd been advertising pretty hard online, he was a no show, so we carried on with out him.
I know, the dreaded, horrible term "advertising" is hard to pronounce in the Human Microphone Age, but it works if it is designed and placed well.
But the Review found funding for digital-only advertising harder to come by.
There are no wall-mounted chalkboards advertising semi-hard Swedish cheese plates or seasonally foraged mushroom pies, no draughts of steam rising up in front of people's faces as if they've been moved to protest the dearth of toilet cubicles by shitting on the floor in front of them.
Unicenter and Jasmine ii, another product that Computer Associates has advertised heavily, "are pretty hard to find in the wild," said Herbert VanHook, senior vice president at the Meta Group.
For example, a hard drive advertised as 500 GB will actually be about 465 GB in Windows.
