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The phrase "advertise itself" is correct and usable in written English.
It can be used when referring to something that promotes or markets its own qualities or features without external effort.
Example: "The new smartphone is so innovative that it seems to advertise itself through its unique design and features."
Alternatives: "promote itself" or "market itself".
Exact(39)
Also the fact that it didn't have to bow to advertisers (or even advertise itself) meant it organically acquired a cult following.
Cosmedicine does not advertise itself as antiaging.
Nasdaq likes to advertise itself as "the stockmarket for the next 100 years".
Which would have been fine, if Cantina Laredo didn't advertise itself as an upmarket option.
Buddypic.com is careful to advertise itself as "fun, clean and real".
In Jakarta, the Confucius Institute has done little to advertise itself, and it refused to grant this reporter an interview.
Similar(21)
Google, for instance, advertises itself in newspapers and trade publications.
It now advertises itself as the "Gateway of the Americas".
Mongolia, meanwhile, is advertising itself as "the Saudi Arabia of coal".
Xenadrine advertises itself as a "rapid fat loss catalyst".
Eton is adept at mocking and advertising itself simultaneously.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com