The phrase "advert code" is correct and usable in written English.
It can be used when referring to a specific code associated with an advertisement, such as a promotional or discount code.
Example: "To get 20% off your next purchase, use the advert code provided in the email."
Alternatives: "advertisement code" or "promo code".
In that case, the ASA dodged investigating if the advert broke the advertising code by claiming the expression was "not capable of objective substantiation".
Clearcast, the body which checks adverts against the UK advertising code, also supported the points made by Unilever.
Unpersuaded, Mrs Thatcher then asked for an investigation into whether the adverts might breach the advertising code as well as the Obscenity Act.
Earlier this year, the Advertising Standards Agency found Transform had breached the advertising code with a TV advert that featured the voice of a woman who had had surgery after pregnancy.
The watchdog said the adverts breached the UK non-broadcast advertising code because they suggested gambling "could provide an escape from personal problems such as depression and that it could be a solution to financial concerns".
TfL said all adverts have to comply with their own advertising code.
Without the exemption from the advertising code of conduct that is enjoyed by political adverts, the party would have been forced to withdraw it.
Extending the UK advertising code to non paid-for statements means that these, like paid-for adverts, must not harm, mislead or offend.
The regulator is also examining several adverts that offer improved odds for a short period, to see if they contravene new guidance in the advertising code of practice that bars companies from making urgent calls to action.
It said it could only assess whether or not adverts adhered to advertising codes once they appeared and, since this one would not, it would not be taking any action.
