Sometimes, the smaller size of these towns gives them an advantage over big cities in promoting these changes.
Sergio has an advantage over Big Phil on the 14th green - could this be a fifth win in six holes for Sergio?
Sujay Jaswa, Dropbox's vice president of business development and sales, said its service had an advantage over big companies because it enabled iPads, Android phones and PCs to work together.
Square says that this is the first time ever that small business has has an advantage over big business with respect to credit card fees pricing.
That provides part of its advantage over big competitors, including YC, which McClure, whose metaphor-making ability may have been impacted by the Harambe debacle, called "the big gorilla on the hill".
Targeting specific service verticals are areas where smaller, more nimble companies have an advantage over big tech companies, says Xu. "With the service model, the quality of service is key and big companies aren't necessarily able to control that.
That means stocking a thoughtfully chosen eclectic collection of books, filling the shop with staff who are first and foremost booksellers, and saying no to e-books.Mr Aaron thinks independent bookshops have two big advantages over their bigger rivals.
And some small-reactor designs have an important advantage over bigger reactors.
Small retailers also have an advantage over bigger competitors in other areas, particularly customer service.
