The population is becoming increasingly idea and issue-centric, and the social media generation wants to feel connected and, at the same time, take advantage of customization, personalization — not to be force-fed cookie cutter antidotes.
In other words, these thumbs are explicit signals that users are sending to Pandora to help fine-tune their radio stations, and it shows that plenty of people actually try to take advantage of the personalization features as opposed to just letting the radio play in the background all day.
At the same time, the web version takes advantage of all the personalization features the company has built over the years.
CEO Mike McCue said the big goal behind this update was to answer the question, "How can we modernize the notion of magazines?" Like many print magazines, these Smart Magazines are meant help you dive deep in a specific topic, but they also take advantage of opportunities for customization and personalization.
However, the majority of marketing teams aren't taking full advantage of customers' willingness to exchange data for personalization, according to Salesforce Research's "2016 State of Marketing" report conducted earlier this year.
The Catholic Church, in particular, has doubts about aspects of personalization.
"We trade privacy for various levels of personalization.
"The top candidate was particularly advertised and a degree of personalization came into the German system".
Others scour accessory catalogs in search of personalization, the touch that says "me!" with resounding clarity.
