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He added: "One of the things about Android which is especially bad for us is if you have the Market [app store] it's the only way to get advanced apps to work properly … But the new remit on Android 4 is if you have this smart kit you have to have search of Google on top of the screen, it's a part of the contract.
As more and more gaming shifts to mobile, though, it would help if HTML5 was good enough to support advanced apps that Facebook could then offer viral distribution for and monetize in return.
Once people are routinely using the internet, they may move onto more advanced apps which need more bandwidth etc – if these are relevant to them.
For users with Silverlight, more advanced apps will be available.
A number of new companies continue to launch on iOS first so, to some extent, categories like "Standout Startup," "Early Adopter" and "Most Innovative" speak to the fact that there are modern, technically advanced apps on Google Play, too.
As Telerik's vice president for HTML5 web and mobile tools Todd Anglin told me last week, the team worked very closely with Google to develop an app that could be used as an example for other developers who are interested in writing advanced apps for Chrome OS using the Packaged Apps platform (and, of course, the Kendo UI library).
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As the app ecosystem continues to evolve, and developers continue to push the boundaries of technology available to consumers, expectations of highly advanced app functionality will rise in kind.
Online storage, backup and collaboration is no longer in the hands of the rich and technologically advanced – consumer apps such as Google Docs, Dropbox and Crashplan have brought innovations that only a few years ago would have cost thousands, down to a price accessible to all.
Earlier this year, Viacom battled with another distributor, Cablevision, over an even more technologically advanced iPad app that replicated the entire channel lineup, but two weeks ago the two companies resolved their lawsuits.
"Working on more reports, including marketing staff, advanced in-app events report, and also some unique reports like 'heat map' of user conversions by tap or by swipe (like click map we show in old good Yandex.Metrica for Websites)." In addition to the likes of Google Analytics, Yandex's tool competes with other well established app tracker businesses such as Flurry and App Annie.
"Despite big data advances, app publishers continue to sell inventory undervalued and blind because programmatic buyers don't yet have a platform that overcomes publisher fragmentation and provides quality audience data in order to improve buying decisions," Simon Khalaf, Flurry president and CEO explains.
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