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"These ads were designed to raise awareness about biotechnology," said Jeff Bergau, a spokesman at Monsanto.
The ads were designed to be used as wrapping paper for gift books.
The previous ads were "designed to say, 'There is so much to do in Williamsburg,' " Mr. Campbell says.
Greg Miller, the council's senior vice president for nutrition and scientific affairs, said the ads were designed to "help cut through consumer confusion about nutrition".
Of course, the brand that has pushed boundaries hardest - or at least began the trend for pushing them - is the fashion house Benetton when its ads were designed by Oliviero Toscani, who eventually left the company in 2000, following global outrage over a poster campaign featuring prisoners on death row.
Often, users are holding their phones vertically, but the ads were designed for horizontal viewing.
Similar(46)
Some television ads are designed primarily to attract media coverage.
Those ads are designed to make an impression.
"The ads are designed to scare voters, manipulate voters, do everything but inform voters.
To better connect with consumers the new ads are designed to strike an emotional chord, conveying a brand personality for Coinstar that is human, empathetic, inspiring and fun".
The ads are designed to change students' perceptions of what constitutes normal behavior, a national movement that has become all the rage in campaigns against binge drinking.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com