The phrase "ads tracking" is correct and usable in written English.
It can be used when discussing the practice of monitoring and analyzing advertisements and their effectiveness, particularly in digital marketing.
Example: "Many companies rely on ads tracking to optimize their advertising strategies and improve their return on investment."
Alternatives: "advertisement monitoring" or "ad performance tracking".
That's because advertisers have not yet figured out the best format for mobile ads, tracking the effectiveness of such ads is harder and buying things on small screens is more cumbersome for consumers.
Instead, this app ships with 7,000 pre-installed blockers, including those affecting ads, tracking scripts and other items that run in the background on web pages, from ad networks and analytics providers.
Instead, this app ships with 7,000 pre-installed blockers, including those affecting ads, tracking scripts and other items that run in the background on web pages, from ad networks and analytics providers.
The problem with the mobile web today is that publishers' sites have become bogged down with extraneous code, like ads, tracking scripts, fonts and more which slow down page load times.
For example, Affectiva might train a webcam on users while they watch ads, tracking their smirks, smiles, frowns and furrows to measure their levels of surprise, amusement or confusion throughout a commercial and compare them to other viewers across different demographics.
Alexis Madrigal, a senior editor at The Atlantic, recently explored how many ads tracked him online in a 36-hour period.
Ads tracked include Amazon, Pepsi, Toyota, Old Spice, Budweiser, Stella Artois, Pepsi, and Doritos, among others.
The ads tracked can be online, on mobile phone Web sites, or print.
The bureau joined these marketers in a public letter stating that Web publishers need to have their ad tracking systems monitored and certified by the Media Rating Council, a nonprofit group based in New York.
Ad tracking technology has become so pervasive that it is possible for ad tracking companies to recreate the majority of a person's web browsing history.
The top performers (EasyList + EasyPrivacy and Fanboy's List Ads + Tracking + Annoyance) are community-maintained blocklists.
