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Stations are typically free to reject ads that they find offensive or distasteful.
Many of their authors devote posts to ads that they believe too closely resemble other ads.
Using those metrics, Mr. Bloomberg's operation was able to identify successful digital ads that they could move to television.
In 2009 and 2010, Denny's announced in Super Bowl ads that they would serve free Grand Slam breakfasts on a given day the following week.
Zeta uses a technology that monitors what consumers are saying about online ads that they see on blogs and on video sharing and social media sites.
Her forces won a court ruling halting state Democratic Party ads that they said illegally interfered in the primary by helping Mr. Forbes.
Similar(15)
It was marketed to voters with a racially charged message that demonized immigrants, warning in one infamous campaign ad that, "They keep coming".
"If you keep seeing the same ads, that means they are working," he said.
These are ads that announce they're ads, parody other ads, describe how agencies create ads, debate how consumers react to ads -- and even caution against believing advertising hyperbole.
They produced ads that were good as they stood alone, but they weren't directing one message".
"Politicians are afraid of attack ads that will say they voted against God if they vote against measures like the ones that Riner puts up," Mr. Cross said.
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