The technology, which is similar to what's been available with display ads, leverages machine learning, and also lets advertisers know which ads are working, it also says.
Yet since people come to the site to learn something specific, Quora could monetize through demand fulfillment keyword search ads that leverage purchase intent.
30% to 40% of Quora's traffic comes from people searching for specific things, so it tells me that search ads that leverage intent make perfect sense for how it eventually monetizes its Q&A service.
Wong says that Kiip (prounounced "Keep" as in "Keep me") will attempt to move "beyond the banner ad" and leverage in game elements without compromising game play; "We're doing the first catered ad product for the mobile games space, beyond the virtual goods and virtual currency folks [who are] potentially our main competitors".
Its roadmap envisages real ad revenue and donation flow fee revenue being generated via its system this year, and also anticipates BAT integration into "other apps based on open source & specs for greater ad buying leverage and publisher onboarding".
From the beginning, InMobi has invested in building a highly scalable, mobile customer discovery ad network leveraging its unique analytics engine AdROItTM to optimize ad serving in real time.
The move for content companies to move further into video ad production, leveraging their reputation with other content, is part of a wider trend — just yesterday, Vox Media also announced the formation of Vox Creative, a similar initiative.
"Yahoo! is already the largest and most successful force in display advertising, but the strategic addition of Dapper will enable our advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression".
Even though this approach didn't quite stick, PlayHaven has been able to curry favor from developers and now it's squarely attacking what Yang believes is the biggest challenge facing mobile game development — monetization — by making it easy for developers to turn ads into profit, leverage a promotional network and tap into tools that help them boost engagement.
Facebook could also decide to further the relationship with Bing and serve up Facebook enhanced results to logged in users on Bing's platform - arguably a huge advantage over Google in the realm of social results and another potential place to leverage ads.
