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It hasn't ruled out accepting ads itself.
But now Adblock Plus is launching a platform to sell "acceptable ads" itself.
Facebook does not serve the ads itself, so to opt out of certain kinds of targeted ads, you must go to the third party that Facebook works with to show ads based on the Web sites you have browsed.
In a move as brazen as bookstore destroyer Amazon opening physical bookshops, one of the world's biggest companies that allows web users to block advertisements from appearing on the sites they visit will start selling ads itself.
AltaVista, which used to be DoubleClick's largest customer, began selling ads itself last year to customers in the United States and now sells them on about 800 Web sites that also advertise on AltaVista.com.
"We want to innovate on the format of ads itself," said Purkayastha.
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Most recently, Facebook began testing an Engagement Ad where advertisers can pose a question within the ad itself.
The ad itself barely survived a minute of scrutiny.
The McCain context is NOT included in the ad itself.
The ad itself is, by most accounts, rather mild.
But, the authors suggest, the very fact of the ad itself also conveys meaning to consumers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com