MixRank's search engine for AdSense crawls pages running Google ads, indexing effectiveness data and estimating ad performance.
In addition, the startup, whose founders hail from Gumtree, Zoopla and Qype, is one year old this week (nicely timed PR!), and claims just over half a million monthly unique visitors in the UK, with 2 million ads indexed (giving it over 90% market coverage, apparently).
If the local AD index is high (> 0.6), the prediction can be trusted.
If a chemical is considered outside the global AD and has a low local AD index (< 0.4), the prediction can be unreliable.
If a chemical is considered inside the global AD and has a high local AD index (> 0.6), the prediction can be considered reliable.
And their 8% gain over the past year trounced the S&P 500′s 12% loss and the Dow Jones ad index's 19% decline.
If a chemical is considered outside the global AD but the local AD index is average (0.4 0.6), the query chemical is on the boundary of the training set but has quite similar neighbors (average reliability).
The Content Validity Index (CVI) at item (I-CVI) and at scale level (S-CVI/Ave) was used together with the Average Deviation (AD) index to assess interrater agreement.
If a chemical is considered inside the global AD but the local AD index is average (0.4 0.6), the query chemical falls in a "gap" of the chemical space of the model but still falls within the boundaries of the training set and is surrounded with training chemicals.
More recently, using exome sequencing, mutations in the Sortilin-related receptor LR11/SorLA (SORL1) were discovered in autosomal dominant, early-onset AD index cases, who did not harbor mutations in the other AD-causing genes [ 24].
