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The ads frequently link to Web sites with official-sounding names, and although they may offer free consultations, the companies often charge fees for their services, he said.
Ads frequently show images of frighteningly ambitious women: a recent Equinox campaign showed a model sitting in a restaurant, wearing expensive formalwear and breastfeeding twins.
In all of these categories, Mr. Sawyer said, where 100 is the average score, dot-com ads frequently earned below average marks.
Another element that would amplify the impact of the campaign, Mr. Crisp says, is that if "we were going to launch a food brand, it would have to behave like a food brand" — meaning "we needed some money" to run ads frequently in various media, just the way food products are pitched.
And these days, people are wild about group work and brainstorming – job ads frequently ask if you are a people person, a team player … and so on.
The BoostCTR model is based on the understanding that advertisers — especially enterprise — wants to be able to test their ads frequently, based on performance, but often lack the resources to do so.
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Finally, he said brands need to optimize the frequency of their ad campaigns, specifically by reallocating impressions from people who see an ad frequently to those who don't.
Patients with AD frequently complain of vision disturbances that do not manifest as changes in routine ophthalmological examination findings.
The prevalence of mixed dementia is much harder to measure as the concept is relatively new and most studies have used pathological evidence, however it is clear that CVD and AD frequently co-exist in the elderly population (Snowdon et al 1997; Heyman et al 1998; MRCCFAS 2001).
Dikkers handled the editorial side; Haise sold advertising, frequently swapping ad space for kegs of beer.
The clear public benefits, according to advocates of the Federal Communications Commission proposal, are easier access to public information and added transparency about the political ads that frequently dominate the public airwaves, often with unceasingly negative messages about political opponents.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com