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The ads do not equivocate.
The ads do not exist in reality.
The ads do not mention Fendi.
The ads do not mention Enbrel by name.
The ads do not mention the word "abortion".
Mobile ads do not command the premium that Web advertising does (and Web ads do not make as much as print ads).
And, like it or not, TV ads do not come cheap.
But then Mr. Obama included some context and clarification that his ads do not.
The ads do not distinguish between whole-milk and reduced-fat or fat-free products.
Some ads do not even include Hebrew subtitles, making them unintelligible to most Israeli Jews.
Needless to say, the organizations running the ads do not agree with that assessment.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com