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There are really three markets up for grabs: Search ads, display ads and Internet audience.
Sometimes those ads display ads for direct competitors of the sites being visited.
But on the other hand, slick ads display antiseptic living environments that look bereft of anything human — let alone a crossword carelessly strewn on a coffee table.
Our rules about TV ads, display ads, how pre-rolls work, the way we label media, the channels we work around, make little sense.
The Nets have paid for billboards, but the ads display only the Nets' logo, often next to those of their corporate partners, the Devils and Yankees, with a phone number for tickets.
This way, Brightcove can smooth out the known inconsistencies between browsers, acting as a sort of interpreter and ensuring that the video loads correctly and the tracking and ads display properly.
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It controls the top search engines and determines the ads displayed next to the results.
Google and AOL share revenue from ads displayed alongside AOL search results.
That can save as much as a penny for every thousand ads displayed charged by other services.
Publishers like Disney's ESPN.com expect to charge as much as $35 for every thousand ads displayed.
If they get enough views, any YouTube user can make money from ads displayed during their videos.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com