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LONDON — Quietly sipping coffee, 16 owners of small British businesses sat in front of their laptops listening to Ed Goodman, a business trainer, explain how best to buy Google ads and create a profile on Facebook to promote their companies.
But companies such as Enliven and privately held Bluestreak have developed technologies that compress rich-media ads and create a more stable and user-friendly experience.
Companies can use this technology to send targeted ads and create consumer profiles, without the consumers' knowledge.
Besides tracking crime and safety issues, neighbors can display classified ads and create groups geared to interests, exchange recommendations for baby sitters and dentists, display photos of lost pets, pose questions and post events.
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Lately, more marketers have tried to compete with those Web sites by streaming ads and creating archives of their own.
The sharing arrangement is "part of our multiagency strategy," Ms. Coultas said, citing other agencies that Penney works with to handle tasks like media services, digital ads and creating ads for Hispanic consumers.
It also launched its first video ads and created more granular pricing options for advertisers.
Google applied algorithms to classified ads and created the global money machine called AdWords that generated most of the company's US$43.77 billion in advertising revenue last year.
Facebook said last month it had discovered an operation likely based in Russia that spent $100,000 on political ads and created 470 fake accounts and pages that spread polarizing views on political and social issues.
So get to making business cards, taking out ads, and creating hubbub about your new office.
McKinsey & Co has estimated that in the next ten years, the industry in Greece has the potential to add 1 billion euros in Gross Value Added and create 48 thousand new jobs.
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