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Google is experimenting with new types of display ads, like expandable ads on YouTube and ads aimed at a specific audience, like young women who like basketball.
As a nonprofit organization, the chamber need not disclose its donors in its public tax filings, and because it says no donations are earmarked for specific ads aimed at a candidate, it does not invoke federal elections rules requiring disclosure.
He noted that The Chicago Tribune and some others are trying "microzoning" -- printing several versions of the paper in the same city, each with ads aimed at a specific neighborhood.
The issue for advertisers, some media buyers say, is whether Ms. Couric will bring in enough younger viewers to infuse the steady diet of pharmaceutical ads that currently feed the evening news programs with ads aimed at a more attractive demographic.
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In the process, they have managed to coax advertisers like Microsoft, Anheuser-Busch, Toyota and NBC to spend as much $10,000 for a full-page ad aimed at a readership heavy with people of influence.
Given today's technology, he says, you could even run an ad aimed at a single household.
"Four more years of the same — or bold change," she said in one of her many hard-edged ads aimed at generating a big Republican win in a state Democrats have considered a sure thing.
But it will not necessarily replace ads aimed at reaching a broad range of consumers.
Mr. McCormick said that in the last few weeks, Facebook had begun enforcing that provision after users complained about the flood of ads aimed at alumni from a certain university or people of a certain age ("Hey, 32-Year-Olds"), with messages that had nothing to do with those characteristics.
For more than two decades, Dr. Daniel S. Acuff helped hone food ads aimed at children as a marketing consultant to companies like Coca-Cola and Nestle.
McDonald's announced, along with new menu items and ads aimed at Chinese consumers, an international competition for children to win trips to the Games.
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