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More traditional companies have also adopted big data programmes, however with mixed success, if the results emerging from public case studies are analysed.
But a recent Bain & Co report found that of 400 large companies those that had already adopted big data analytics "have gained a significant lead over the rest of the corporate world".
As one of the most widely adopted big data technologies, the Hadoop market needs more standardization so that whatever software a company develops or buys, they can be confident that it will work on the platform year after year.
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Concerning the later, ex post returns are most probably correlated with ex ante returns, which themselves influence the decision to adopt big data (see above as per game-theoretical models of adoption).
In addition, we recommend five strategies for healthcare organizations that are considering to adopt big data analytics technologies.
Digitization helps adopting big data, provided that big data projects are well managed. .
As anticipated, this means that higher productive companies are also quicker to adopt big data.
The large majority, 77 %, of telecom companies adopting big data, have launched projects in sales & marketing domains.
This will enable not-so-big CRM companies to adopt big data without pumping money into R&D," he said.
And while bigger companies may be quicker to adopt big data and predictive analytics technologies for sales, these technologies are critical to having efficient, productive sales operations at smaller companies, too.
While some managers who have relied on human judgment may adopt big data scraping methods going forward, transitioning into an industry that is evolving at warp speed is unlikely to be easy.
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