The phrase "adopt innovativeness" is correct and usable in written English.
You can use it when discussing the implementation or embrace of innovative ideas or practices within an organization or individual approach.
Example: "To stay competitive in the market, we must adopt innovativeness in our product development strategies."
Alternatives: "embrace innovation" or "incorporate creativity".
In addition to examining general tendency to adopt innovation (i.e., innate innovativeness), this study adopted the scale for motivated consumer innovativeness (MCI) which was introduced by Vandecasteele and Geunes (2010) to measure different aspects of innate innovativeness.
Therefore, researchers have introduced the concept of domain-specific innovativeness, which is defined as "the tendency to learn about and adopt innovations within a specific product category" (Goldsmith and Hofacker 1991, p. 210).
Following two complementary approaches, this study conceptualizes innovativeness at two levels of abstraction: general innovativeness (GI), that is, the degree of openness to newness; and specific innovativeness (SI), that is, the predisposition to be among the firsts to adopt innovations in a specific domain.
By developing an extended hierarchy model of consumer innovativeness with personal values, this study provides practical insights to fashion retailers by demonstrating how personal values (i.e., traits) and intention to adopt innovation are linked (Burgess 1992).
Subsequent to completing the focus group discussion, clinicians complete two further self-report measures: (1) Innovativeness Scale [ 21]: a 20-item measure using a 7-point Likert-type scale assessing the likelihood of an individual to adopt innovative strategies in their work.
Innovativeness is defined as the degree to which a person is relatively earlier in adopting an innovation than the general population within his or her social system (Rogers 1962; Rogers and Shoemaker 1971).
Regarding the participation of stakeholders, it is known that 'early adopters' are important: [ 21] Rogers described that they show a high degree of innovativeness, are a role model for others and help trigger the critical mass when adopting an innovation [ 21].
In addition, the results of this study demonstrate the important role of fashion leadership, accounting for the relationship between innate innovativeness and domain-specific innovativeness for adopting 3D printed fashion products.
Thus, the innovativeness of decision-makers or Chief Information Officer (CIO) innovativeness considerably influences the decision to adopt Cloud Computing [13].
Compared to uni-level approaches to innate innovativeness, this approach provides a comprehensive understanding of consumers' motivation to adopt new products or ideas (Bartels and Reinders 2011).
