The phrase "adopt innovation" is correct and usable in written English.
You can use it when discussing the implementation or acceptance of new ideas, methods, or technologies in a business or organizational context.
Example: "To stay competitive in the market, we must adopt innovation and embrace new technologies."
Alternatives: "embrace innovation" or "implement innovation."
In addition to examining general tendency to adopt innovation (i.e., innate innovativeness), this study adopted the scale for motivated consumer innovativeness (MCI) which was introduced by Vandecasteele and Geunes (2010) to measure different aspects of innate innovativeness.
Extensive research on technology adoption shows that people's motives to adopt innovation may differ, but their motivations influence their decisions (Claudy et al. 2015).
Categories 2 4, collectively, are called imitators who adopt innovation in later stages and affected by the decision of others.
Secondly, older household heads may not have the motivation to join such a platform as the level of willingness to adopt innovation declines with age.
Adoption rate (AR) Time require to adopt innovation Gopalakrishnan and Damanpour (1994), Anuar et al. (2014), Montazemi and Qahri-Saremi (2015).
By developing an extended hierarchy model of consumer innovativeness with personal values, this study provides practical insights to fashion retailers by demonstrating how personal values (i.e., traits) and intention to adopt innovation are linked (Burgess 1992).
Second, due to a drive to innovate, surgeons were eager to adopt innovations that their colleagues at other institutions were using.
Complementarity between two theoretical approaches can be detected by understanding the fact that organizations adopt innovations when there is a "critical mass" of fellow adopters.
NHS trusts are notoriously slow to adopt innovations of others.
There is no market discipline to force philanthropists to adopt innovations, however desirable.
Convincing consumers to adopt innovations is getting harder all the time.
